(Note: As always, the below represents my personal views and not those of my employer or the industry at large.) Within the ad tech industry, the above infographic is legendary. Each year a new version is released, showcasing the explosive proliferation of companies within the digital advertising landscape. Each named grouping ("DSPs," "Creative Optimization," "Ad Servers," etc.) represents a different service provided within the ecosystem, and generally in each of those categories there are numerous companies competing for market share.
Who wants to clean up ad tech?
Who wants to clean up ad tech?
Who wants to clean up ad tech?
(Note: As always, the below represents my personal views and not those of my employer or the industry at large.) Within the ad tech industry, the above infographic is legendary. Each year a new version is released, showcasing the explosive proliferation of companies within the digital advertising landscape. Each named grouping ("DSPs," "Creative Optimization," "Ad Servers," etc.) represents a different service provided within the ecosystem, and generally in each of those categories there are numerous companies competing for market share.